If you decide not to directly embed a watermark on the video file, YouTube has a branding watermark feature that allows creators to add a small image, most commonly a logo, to all of the videos on their channel. When this is coupled with strong channel art and consistent thumbnails, your video watermark becomes a small piece of your larger branding strategy.

By adding a logo watermark to your videos, viewers will more strongly associate your content to your overall brand. Whilst a watermark won’t prevent this, it will identify you as the true owner of the content and hopefully discourage people from attempting to misuse your work to begin with or make it easier for you to have stolen videos taken down.Ī more positive reason to watermark your video relates to brand recognition. It’s not uncommon for videos from YouTube to be downloaded and shared on other platforms like Facebook, Twitter and Instagram without proper attribution and with the thief oftentimes monetising the stolen content. The first is to avoid unauthorised copying and distribution of your content. Watermarking your video has become more important for two key reasons. The video watermark is most commonly a logo but website URLs and custom text are also used. It’s a still image that is placed over the top of a video as it’s playing, generally in the top or bottom right hand corners. Traditionally, a watermark is a logo, text or a pattern that is layered over an image in order to make the original image difficult to be copied or used without permission.Ī video watermark follows the same principle. You can jump to a specific part of the article with the links below: A well branded channel not only makes your content seem more professional but will increase brand awareness. The watermark is best used as either an additional call to action for viewers to subscribe or as another way to reinforce your channel brand. But one of these tools that’s often overlooked by content creators is the video watermark. YouTube provides several different ways to encourage viewers to subscribe to your channel as the engage with your content.

Video watermark